Job Detail: Marketing Director-Consumer Packaged Goods

Description:

• Develop and execute comprehensive marketing, brand, and product strategies aligned with corporate goals.
• Analyze market trends, consumer behavior, competitive activity, and economic indicators to inform marketing direction.
• Present data-driven recommendations to executive leadership, guiding product assortment and promotional strategy.
• Lead and optimize marketing research initiatives, translating insights into actionable strategies.
• Build brand equity and market share through innovative campaigns, digital engagement, and retail activation.
• Foster relationships with influencers, trade associations, and regulatory bodies to amplify brand presence and reputation.
• Oversee packaging design and rebranding initiatives, ensuring each product reflects brand identity and market relevance.
• Partner closely with R&D, Manufacturing, Supply Chain, and Sales to ensure seamless product launches and cross-functional alignment.
• Manage and develop the marketing team through mentorship, clear objectives, and professional growth opportunities.
• Oversee marketing budgets, analyze ROI, and ensure financial discipline across campaigns and initiatives.

• Bachelor's degree in Marketing, Business, or related field (Master's preferred).
• 8+ years of progressive marketing leadership experience within CPG or related consumer industries.
• Proven ability to lead teams, manage multiple brands, and deliver data-backed marketing strategies.
• Strong communication skills and executive presence in presenting to leadership.
• Analytical mindset, creative problem-solving ability, and expertise in consumer data tools and marketing analytics.
• Proficiency with modern marketing technologies and platforms (Google Analytics, CRM, digital campaign tools).